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Are You Ready for This Week’s SEO News—“Read More” Deep Links, Robots.txt Changes, and EU Search Data for AI?
Search visibility is getting less Google-only—and that changes how smart SEO teams prepare.
All things tech
6 days ago8 min read


Should You Split Your XML Sitemaps? Here’s What Google Wants You to Know
XML sitemaps only need splitting if you exceed 50,000 URLs or 50MB per file, or for practical organizational reasons. Google treats single and split sitemaps equally—focus on accurate, updated URLs. Use multiple sitemaps for better management with large or frequently changing sites, or complex setups. Ultimately, prioritize sitemap quality and structure based on your site’s unique needs, not just SEO myths or arbitrary rules.
Utkarsh Singhai
May 175 min read


Is Google Search Live’s Global Expansion About to Change the Way You Find Answers?
Google Search Live is expanding globally, now available in over 200 countries with Gemini 3.1 Flash Live. Users can now search by voice or camera in real time, receiving fast, contextual responses. This rollout enhances accessibility, supports multiple languages, and enables seamless, conversational search experiences. Google Search Live’s innovation could fundamentally change how people everywhere find answers in daily life.
Utkarsh Singhai
May 127 min read


Are You Still Seeing Your Old Brand Name in Google Searches? Here’s What You Can Do About the Google SERP Bug
Struggling with your old brand name still appearing in Google searches? This blog explains the Google SERP bug that can cause outdated branding to persist in search results, even after a rebrand. Discover actionable steps—like updating site metadata, cleaning up old references, and enforcing consistent signals—to help restore your new brand’s visibility and ensure Google reflects your updated identity. Professional advice and practical fixes included.
Utkarsh Singhai
Apr 76 min read


Are You Optimizing for Googlebot Crawl Limits? What Every Site Owner Needs to Know
Many site owners miss that Googlebot crawl limits, notably the 15MB HTML cap, can prevent crucial content from being indexed in Google search. To avoid missing out, prioritize key content at the top of your pages, streamline HTML, and regularly audit file sizes. By respecting these technical boundaries, you ensure better SEO performance and keep your site’s most valuable content visible in search results.
Utkarsh Singhai
Mar 15 min read
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