That scary 61% CTR drop may not mean your traffic actually crashed.

Google just said “Generative Engine Optimization” out loud—should you pay attention?

Are ChatGPT ads worth $3–$5 per click? Learn how CPC pricing compares to Google and Meta—and how to test conversion potential before you scale.

Google AI patent sparks concern among marketers, but its impact is limited. The patent enables Google to generate AI-powered replacement pages for Shopping Ads only when original landing pages are broken, slow, or non-compliant—not for organic results. Marketers should focus on compliance, user experience, and accurate product feeds to avoid AI intervention. Understanding the patent’s scope helps prevent misinformation and keeps campaigns effective and under control.