Gemini Skills let you automate and streamline tasks directly in Chrome, boosting productivity for marketers, SEO pros, and anyone seeking efficiency. Discover how to launch, customize, and use Google’s AI-powered Skills for faster workflows—while understanding current limitations and best practices for optimal results.

With AI search ads increasingly integrated into platforms by tech giants, most Americans report declining trust in search results, according to an Ipsos survey. Concerns include transparency issues, potential bias, and a lack of clear labeling. As skepticism grows, advertisers and platforms must balance ad revenue with user trust by prioritizing transparency and user control, or risk damaging long-term credibility and engagement.

With Google’s crackdown on back button hijacking starting June 15, websites must ensure users can navigate freely or risk search penalties. This blog explains what back button hijacking is, outlines Google’s stricter rules, and provides an actionable checklist for site owners to audit, fix, and prevent compliance issues related to risky scripts—especially third-party integrations. Act now to keep your site user-friendly and maintain your Google rankings.