With Google’s crackdown on back button hijacking starting June 15, websites must ensure users can navigate freely or risk search penalties. This blog explains what back button hijacking is, outlines Google’s stricter rules, and provides an actionable checklist for site owners to audit, fix, and prevent compliance issues related to risky scripts—especially third-party integrations. Act now to keep your site user-friendly and maintain your Google rankings.

Google AI patent sparks concern among marketers, but its impact is limited. The patent enables Google to generate AI-powered replacement pages for Shopping Ads only when original landing pages are broken, slow, or non-compliant—not for organic results. Marketers should focus on compliance, user experience, and accurate product feeds to avoid AI intervention. Understanding the patent’s scope helps prevent misinformation and keeps campaigns effective and under control.