Google core update rollouts cause ranking volatility due to phased releases across Google’s multiple systems and teams, not a simple switch flip. John Mueller explains these 'waves' are normal, with updates impacting various algorithms at different times. Site owners should avoid panic, monitor trends thoughtfully, and focus on overall quality, E-E-A-T, and transparency to navigate core update turbulence calmly and productively.

Bing Webmaster Tools now offers AI Performance insights, including grounding queries that reveal how Bing’s AI cites your content in real searches and Copilot answers. This helps webmasters optimize for AI-driven authority and gain data beyond standard search analytics. The February update adds powerful mapping, visualizations, and export options, making it essential for anyone serious about leveraging AI exposure as part of their SEO strategy in 2026 and beyond.