Google just said “Generative Engine Optimization” out loud—should you pay attention?

OpenAI’s OAI-AdsBot could already be checking your landing pages—are you ready?

You know that person who says, “I didn’t click the ad,” like that means the ad had zero effect on their life? Yeah. Google just made that excuse a lot harder to use. Demand Gen is rolling out view-through optimization for YouTube (so you can optimize toward the people who watched and later bought) and it’s also getting a Commerce Media expansion (so retailers can bring their own catalog + conversion data into Demand Gen placements across YouTube, Discover, and Gmail). If you