Google-Agent crawler, powered by AI and Project Mariner, signals a shift from passive data crawling to interactive site actions. Unlike old crawlers, it can trigger workflows and respond like a user. Site owners must update monitoring, access controls, and UX to handle agent traffic safely, ensuring compliance and security while staying open to new AI-driven opportunities on the evolving web.

This blog highlights the risks of trusting flashy 'SEO gurus' and stresses the need for evidence-based, transparent SEO advice. Drawing on Google’s John Mueller’s warnings, it urges marketers to avoid hype, seek advisors focused on ongoing learning and data, and prioritize ethical, customized solutions. True SEO expertise comes from humility and adherence to Google’s guidelines, not bold promises or self-appointed titles.

The EU may force Google to share anonymized search data—and that could reshape SEO.