With AI search ads increasingly integrated into platforms by tech giants, most Americans report declining trust in search results, according to an Ipsos survey. Concerns include transparency issues, potential bias, and a lack of clear labeling. As skepticism grows, advertisers and platforms must balance ad revenue with user trust by prioritizing transparency and user control, or risk damaging long-term credibility and engagement.

With Google’s crackdown on back button hijacking starting June 15, websites must ensure users can navigate freely or risk search penalties. This blog explains what back button hijacking is, outlines Google’s stricter rules, and provides an actionable checklist for site owners to audit, fix, and prevent compliance issues related to risky scripts—especially third-party integrations. Act now to keep your site user-friendly and maintain your Google rankings.

Setting a canonical URL doesn’t guarantee Google will honor it. This blog explains nine common reasons Google may override your canonical URL, from duplicate content to inconsistent internal linking. Practical, actionable steps are provided to align site signals and regain control. Use precise, consistent SEO practices to boost your chances of having your preferred canonical URL indexed and displayed in search results.