You know that person who says, “I didn’t click the ad,” like that means the ad had zero effect on their life? Yeah. Google just made that excuse a lot harder to use. Demand Gen is rolling out view-through optimization for YouTube (so you can optimize toward the people who watched and later bought) and it’s also getting a Commerce Media expansion (so retailers can bring their own catalog + conversion data into Demand Gen placements across YouTube, Discover, and Gmail). If you

If Google starts completing tasks for users, your website may not get the click—but your business can still win. Here’s how to optimize for AI-driven search experiences.

You know that feeling when you finally memorize where everything is in the grocery store… and then they remodel the whole place overnight? That’s what AI search trends feel like right now. Stanford HAI’s 2026 AI Index says generative AI reached 53% global adoption in just three years—faster than PCs or the internet. Cool headline, a little messy underneath, and wildly relevant if you care about where your traffic comes from. Let’s talk about the speed, the fine print, and why

SEO sales enablement can transform your blog into a powerful sales asset. Discover how today!