You know that person who says, “I didn’t click the ad,” like that means the ad had zero effect on their life? Yeah. Google just made that excuse a lot harder to use. Demand Gen is rolling out view-through optimization for YouTube (so you can optimize toward the people who watched and later bought) and it’s also getting a Commerce Media expansion (so retailers can bring their own catalog + conversion data into Demand Gen placements across YouTube, Discover, and Gmail). If you

Google Ads may now record your calls and use AI to decide what counts as a real lead. Here’s how it could change your conversions—and your strategy.