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Could You Soon Use DMA Search Data to Outrank Competitors in the EU?

The EU may force Google to share anonymized search data—and that could reshape SEO.

All things tech

May 27 min read

Could OAI-AdsBot Be Hitting Your Landing Pages—And Are You Ready for It?

OpenAI’s OAI-AdsBot could already be checking your landing pages—are you ready?

All things tech

Apr 309 min read

Is Google Ads Call Recording Now Default for Your Leads—and Could It Change Your Conversions?

Google Ads may now record your calls and use AI to decide what counts as a real lead. Here’s how it could change your conversions—and your strategy.

All things tech

Apr 277 min read

Is Your SEO Strategy Ready for the AI Overviews Boom in Search Results?

Google’s AI Overviews SEO is transforming search, pushing AI-generated answers above traditional results and disrupting visibility across industries. With a 58% surge in AIO presence, brands must adapt by structuring content for AI discovery, prioritizing relevance, clarity, authority, and freshness. The blog unpacks AIO citation patterns and offers actionable strategies to help marketers future-proof their SEO for this AI-powered landscape.

Utkarsh Singhai

Feb 285 min read