Expert persona prompts can make AI responses sound more authoritative, but new research shows they may reduce factual accuracy and reasoning in tasks like math and coding. While these prompts boost professionalism and clarity for communication-focused outputs, they risk errors in logic-heavy contexts. The blog highlights when to use expert personas and introduces the PRISM framework for smarter prompt strategies.

Bing Webmaster Tools now offers AI Performance insights, including grounding queries that reveal how Bing’s AI cites your content in real searches and Copilot answers. This helps webmasters optimize for AI-driven authority and gain data beyond standard search analytics. The February update adds powerful mapping, visualizations, and export options, making it essential for anyone serious about leveraging AI exposure as part of their SEO strategy in 2026 and beyond.